Mobile Report: Young People Love Mobile Phones, But Aren't Loyal To Network Providers - E-business Business Technology News by TechWeb
techweb November 06, 2006 (9:27 AM EST)
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Mobile Report: Young People Love Mobile Phones, But Aren't Loyal To Network Providers
By K.C. Jones,
Young people in the United Kingdom love their mobile phones but they don't care who provides them, according to a recently released report.
"Youth love of mobiles is surpassed only by their indifference to the networks which run them," researchers stated in Mobile Youth '06, an annual study from Wireless World Forum.
The report, which examined trends in 59 countries before focusing on people under 24 years old in London, found that young people don't display brand loyalty when it comes to their cell phones, although they're loyal when it comes to other products.
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